Hoopers Paradise

I had the pleasure of serving as creative director for the '25-26 City Edition uniform campaign. We decided to tell the story of Hoopers Paradise– a name truly befitting for the rich basketball roots of the Carolinas. Alongside an amazing team, we were able to encapsulate the vibrant energy stitched into both this jersey and the Hornets DNA.

From media day shoots and video sets, to watching live fan reactions and tip-off on the new court, seeing it all come to life was an excellent reminder that sometimes taking the bold approach is the best one.

Set Photography: Christopher Smalls
In-Game Photography: Mike Jones